We've Got a Special For You!

Here at Minuteman Press we are more than just your printer.  Of course we are happy to print your business cards, but more importantly, we want to help you market your business effectively and we do that by offering a variety of marketing solutions.  

These 6.5 feet tall retractable banners are an awesome way to let people know more about what you do and the services you provide.  Set them up at your next trade show, display them in your lobby to showcase a new product or service or bring it to an event that you are hosting.  This will help people remember who you are, what you do and think of you first when they need your particular product or service.  

To take advantage of this amazing offer, please call 561.325.8052 and mention this blog post to receive the 33% off!

Share this email with your friends and colleagues so that they have the opportunity to discover new ways to market their business as well. 

Introducing Our Newest Team Member!

We are pleased to introduce you to our newest team member, Bobbi.  She brings over 17 years of marketing experience to our team.  Her knowledge and passion for branding businesses through logo development and all marketing collateral keeps her on her creative toes!   We are thrilled to have the opportunity to share her expertise with you!  Call us today 561.325.8052 to schedule a free "Marketing Miracle Consultation" so that we can assist you in creating an effective marketing strategy for your business.  During a Free Marketing Miracle Consultation we do the following with our clients: Develop a marketing message that allows you to differentiate your business Provide a variety of options to help you reach your target market Share options of promotional products in your budget Our goal is to create a "marketing masterpiece" that helps your business gets results.  Whether it's a direct mail campaign, new logo and brochures or cool promotional product everyone is excited to get at the next event, we're here to help your business grow!  Call us today 561.325.8052 and let's get started!

Fun facts about Bobbi:  - She moved here from Boston 2 years ago  - She has traveled all over Europe including Switzerland, Italy, England and France  Let's stay connected!  "Like" us on Facebook to share your thoughts and get involved in our online community.

Enter to WIN!

It's Summer Sweepstakes time and we're giving away 5,000 custom postcards to one lucky winner!

Did you know that the direct mail business is expected to grow 1.4% annually for the next five years to $13.8 billion? It's true, direct mail is still a very effective way to market your business and now you have the opportunity to win 5,000 postcards to mail out to your future clients/customers!

Other ways to use these 5,000 postcards if you're the lucky winner? Bring them to networking events (they make a bigger statement than a business card), pass them out at your booth during the next trade show or create invitations promoting your next event. The marketing opportunities with these custom postcards are limitless so what are you waiting for? Click here to enter to win!

How to Identify Your Target Market

The best dart players hit bullseyes; the best marketers hit their target market. This seems simple, but in marketing, the target market can span the spectrum of small, to wide, to even (believe it or not) nothing at all! Before any campaign, it’s critical to examine who your target market is to achieve the results for which you are looking. Be prepared to hit your next campaign spot on. Here are 10 questions that can help you determine whether you have a target market and what it is: http://www.entrepreneur.com/article/226360.

Direct Mail Continues to Be an Effective Marketing Tool

Like the color black and a good pair of blue jeans, some things never go out of style, just like direct mail. In fact, despite the age of digital marketing and advanced technologies, the direct mail business is expected to grow 1.4% annually for the next five years to $13.8 billion, according to IBISWorld's “Direct Mail Advertising in the U.S.” October 2012 research report. Much of this growth is due to the continued merging of digital and physical advertising. For instance, with digital tools, direct mailers can be organized, personalized, delivered, and tracked better than ever.

While direct mailers may never go out of style, the digital landscape is changing some of the direct mail “rules” and strategies. Here are 10 good tips to keep your digital mail campaigns fresh and effective: http://www.dmnews.com/direct-mail-evolved/article/280361/#.

Product of the Month

We've all seen vehicles driving down the street with a promotion slapped on or wrapped around it, but have you ever thought to yourself "I should do that!"? You're already driving so you might as well turn your car into a moving advertisement for your business.  Here at Minuteman Press we are more than just your printer.  Yes, we are happy to print your business cards, but more importantly, we want to help you market your business effectively and we do that by offering you a variety of marketing solutions no matter what your budget.  

As you can see, this month, we're featuring our car magnets!  We invite you to come in and speak with us about your marketing needs so that we can determine what may be a good fit for your business. 

To take advantage of this amazing offer, please call 561.392.8626 and mention this blog post to receive the 25% off!  

Cutter & Buck: Hot Summer Savings!

Cutter & Buck, the upscale golf and sports apparel company, has a sale on many of its popular styles. Clique, Cutter & Bucks’ value priced line is also included in the sale. Stock is limited so place your order today! (Please note that these prices do not include decoration/logo embroidery).

For more information please contact Lynn Kelin at lynnk@minutemanpress.com or call 561.392.8626. Click here to view the entire catalog.  

Buy Local. Buy Chamber

Last week my wife Lise and I had the pleasure of receiving the Small Business Leaders of the Year Award from the Greater Boca RatonChamber of Commerce.  We love being involved in our community and were filled with emotion as our family, friends, clients and fellow business leaders congratulated us.

Being a business owner is not easy and there are many challenges along the way, but being in a position to create jobs and work with other business professional every day to help them build their business is one of the most rewarding experiences.

After receiving this great honor last week, I ended my speech with the simple words “Buy Local. Buy Chamber.”  We live in an amazing community and it is up to us to support and help each other grow our businesses so that our community continues to thrive.  I believe in buying local and in being involved in our community.

Did you know that:

• For every $100 spent at a locally-owned business, $68 stays in the local economy compared to only $43 if spent at a national chain. 
• Small businesses are the largest employer in North America 
• Hometown entrepreneurs contribute up to 2.5 times as much to local nonprofits as chain stores.

For more fun facts, click here to check out this great article.

The bottom line is that we need to support each other.  I would like to thank each one of our clients for trusting us with their marketing efforts.  We love what we do and are grateful to be part of our community. 

10 Tips to Increase Your Small Business’s Visibility

As a small business in South Florida ourselves, we understand how challenging it can be to grow.  With limited marketing budgets, business owners need to decide how they can effectively increase their visibility in the marketplace to obtain new clients and customers. 

I recently read this great article, 10 Easy Small BusinessMarketing Tips for Increased Visibility and found it to be very interesting.  While all of the tips are valuable, I wanted to touch on the two that stood out most to me. 

The first happens to be #1: Be personal and authentic in your communication.  Whether you are working on a direct mail campaign or creating an effective social media strategy, your message needs to be simple, clear and authentic.  People do business with those that they know, like and trust and we like to be communicated with in a concise and casual way. 

The second tip I would highlight is #9: Partner with a charitable organization.  Being actively involved in your community is a great way to not only increase exposure, but also to make new friends and contacts.  We all know that word of mouth marketing is, and will always be the most effective type of marketing so choose a charity you love and get involved.

What do you think of this article?   Which of the ten tips do you like best?  Share below.  We’d love to get your thoughts. 

Product of the Month

This month's Product of the Month is 2'x3' poster board!  We're so excited about it, we're even giving one away at the end of the week!  To register to win all you have to do is "Like" us on Facebook.  Winner will be announced on Friday, May 17th so "Like" us today and stay tuned!