As a small business in South Florida ourselves, we
understand how challenging it can be to grow. With limited marketing budgets, business owners need to
decide how they can effectively increase their visibility in the marketplace to
obtain new clients and customers.
I recently read this great article, 10 Easy Small BusinessMarketing Tips for Increased Visibility and found it to be very interesting.
While all of the tips are valuable, I wanted to touch on the two that
stood out most to me.
The first happens to be #1: Be personal and authentic in
your communication. Whether you
are working on a direct mail campaign or creating an effective social media
strategy, your message needs to be simple, clear and authentic. People do business with those that they
know, like and trust and we like to be communicated with in a concise and
casual way.
The second tip I would highlight is #9: Partner with a
charitable organization. Being
actively involved in your community is a great way to not only increase
exposure, but also to make new friends and contacts. We all know that word of mouth marketing is, and will always
be the most effective type of marketing so choose a charity you love and get
involved.
