Like the color black and a good pair of blue jeans, some things never go out of style, just like direct mail. In fact, despite the age of digital marketing and advanced technologies, the direct mail business is expected to grow 1.4% annually for the next five years to $13.8 billion, according to IBISWorld's “Direct Mail Advertising in the U.S.” October 2012 research report. Much of this growth is due to the continued merging of digital and physical advertising. For instance, with digital tools, direct mailers can be organized, personalized, delivered, and tracked better than ever.
While direct mailers may never go out of style, the digital landscape is changing some of the direct mail “rules” and strategies. Here are 10 good tips to keep your digital mail campaigns fresh and effective: http://www.dmnews.com/direct-mail-evolved/article/280361/#.
