November Promo

Flyers are a quick, inexpensive way to promote your business, and this month Minuteman Press Boca Raton has a flyer special that shouldn't be missed:  * 1,000 full color 8.5" x 11" two sided flyers for just $249! Or... * 2,500 for $299 Or... * 5,000 for $399 Printed flyers can be the first opportunity to spark interest and curiosity about your business. You can hand them out at business events, post them at local community bulletin boards, your local Chamber of Commerce, or utilize them for direct mail campaigns.  Here are attention-grabbing tips to get your flyers noticed.  1. Define Your Goal- What do you want your flyer to accomplish? Determine this upfront to define your messaging. 2. Write a Short, Attention-Grabbing Headline- Keep. It. Simple. Make   your headline short, simple and sprinkled with "power words:" Easy, Free, Revealed, Secret, Discover, Proven, Limited Time. Use all capital letters in a sans serif font, centered at the top of the page. Make the headline large and bold. 3. Keep Copy To The Point- Don't drown your audience in too much copy. Think fast; write copy so that it can be scanned quickly, and write from the reader's perspective using "you" and "your. 4. A Picture's Worth 1,000 Words- Bigger is better; it's more effective to use one big picture than many small pictures, making the large picture the focal point of your flyer.  5. Describe Your Photo- People are drawn to photos. They will likely look at this first, so capture the photo with a testimonial or buzz words about your business. 6. Include Your Contact Information- Where can you be found? Make your phone number, address, email address, and website very visible. 7. Lights, Camera, Action- Clearly tell people what you want them to do. Offer a special price or a limited time sale, tell them to call, use a coupon, etc. 8. Take a Good Look- Hang your flyer up and look at it from a distance. Does it grab your attention? Is it clear? Do you immediately know what it is about? 9. Edit - Double check spelling, contact information, websites, etc. to make sure it is perfect. 10. Print!- Call Minuteman Press Boca Raton to take advantage of the November special! Call Minuteman Press Boca Raton today 561-325-8052, don't let this November flyer special slip away!

Everyone Always Seems to Need a...

Pen!! Even in today's digital works where everyone is Facebooking, Tweeting, texting and emailing, people are still in meetings and at networking events always searching their pockets and purses for a pen to make a quick note.  Since everyone always seems to need a pen, why not give them what they want and as a bonus, customize it to showcase your business!  Now that is what we call a win/win situation!   With so many different options, we are here to help you pick the perfect pen. Shape, color, grip and material, we have thought of it all and depending on your needs, there is a pen that is perfect for your clients and prospects.  Call us today 561-325-8052 to place your order so that when you are out at your next networking event you can give someone more than just a business card.  Starting as low as $.39 each when you purchase 500 pens, you can't go wrong with this popular promotional item.  Attending a trade show?  Pens are a give-away that everyone loves, won't throw away and can't get enough of. If you have a retail location or office, leave them out for your clients and prospects as your special gift to them.  Once a pen leaves your office, you never know who's hands it may make it into so be sure to customize it with your logo, website and phone number.  We can't wait to help you customize your pen so give us a call today 561-325-8052 and let's get started!

October Promo

Businesses are always trying to get their message across to their prospects and customers.  We are here to help make it easy for you to showcase your products and/or services which is why we are excited to announce our October Promo: Mounted Poster Board!  

This is a great way to teach your clients more about your services.  Post them in your lobby, display them at your next trade show or bring them with you during a potential customer presentation.  Having a clear and consistent message is important for every business and we can help you find your voice and create an effective poster board that you will be proud to display.

  

Now through October 31, get a 24" x 36" mounted poster board for only $60.00. Give us a call today 561-325-8052 or come visit us in the store to place your order and/or get more information on this awesome promo!  As always, we are here to help you every step of the way from design to delivering your final product. 

Can You Handle It?

Looking for the perfect surprise to leave behind for a prospect or client? Check out these awesome glasses in different shapes and sizes.  Why are they the perfect gift? We could go on and on, but we'll share just five of the many reasons to consider. 

1.  No matter what tasty beverage someone enjoys throughout the day, you can be the one that gave them that cool glass they love to use.  Plus, the holidays are just around the corner and this is a great gift idea.    

2.  As if the mug wasn't enough, you can also fill them with candy so your clients and prospects can enjoy a sweet treat.  

3.  It may just become the cup that everyone in the office fights to use which means your business is always staying top of mind. 

4.  There are lots of colors to choose from so it is sure to match your logo and really pop! 

5.  It's different, memorable and something your clients and prospects will actually use and enjoy. 

So what are you waiting for?  Call us today to place your order 561-325-8052.

September Promo: 250 Full Color Business Card Magnets

You hand someone a traditional business card and he or she might misplace or even pitch it (we've all done it). You pass out business card magnets, on the other hand, and they will likely keep it and hopefully stick it on their filing cabinet in the office or refrigerator at home.  Who doesn't love a good magnet? What this means for you is that your card will STICK, and your name and business will be top of mind when that person is in need of your product or service.  

You're in luck because this month Minuteman Press Boca Raton is offering a great promotion on magnet business cards! Now through September 30th, get 250 full color business card magnets for only $99.00. Give us a call today 561-325-8052 or come visit us in the store to place your order and/or get more information on this awesome promo!  As always, we are here to help you every step of the way from design to delivering your final product. 

We've Got a Special For You!

Here at Minuteman Press we are more than just your printer.  Of course we are happy to print your business cards, but more importantly, we want to help you market your business effectively and we do that by offering a variety of marketing solutions.  

These 6.5 feet tall retractable banners are an awesome way to let people know more about what you do and the services you provide.  Set them up at your next trade show, display them in your lobby to showcase a new product or service or bring it to an event that you are hosting.  This will help people remember who you are, what you do and think of you first when they need your particular product or service.  

To take advantage of this amazing offer, please call 561.325.8052 and mention this blog post to receive the 33% off!

Share this email with your friends and colleagues so that they have the opportunity to discover new ways to market their business as well. 

Introducing Our Newest Team Member!

We are pleased to introduce you to our newest team member, Bobbi.  She brings over 17 years of marketing experience to our team.  Her knowledge and passion for branding businesses through logo development and all marketing collateral keeps her on her creative toes!   We are thrilled to have the opportunity to share her expertise with you!  Call us today 561.325.8052 to schedule a free "Marketing Miracle Consultation" so that we can assist you in creating an effective marketing strategy for your business.  During a Free Marketing Miracle Consultation we do the following with our clients: Develop a marketing message that allows you to differentiate your business Provide a variety of options to help you reach your target market Share options of promotional products in your budget Our goal is to create a "marketing masterpiece" that helps your business gets results.  Whether it's a direct mail campaign, new logo and brochures or cool promotional product everyone is excited to get at the next event, we're here to help your business grow!  Call us today 561.325.8052 and let's get started!

Fun facts about Bobbi:  - She moved here from Boston 2 years ago  - She has traveled all over Europe including Switzerland, Italy, England and France  Let's stay connected!  "Like" us on Facebook to share your thoughts and get involved in our online community.

Enter to WIN!

It's Summer Sweepstakes time and we're giving away 5,000 custom postcards to one lucky winner!

Did you know that the direct mail business is expected to grow 1.4% annually for the next five years to $13.8 billion? It's true, direct mail is still a very effective way to market your business and now you have the opportunity to win 5,000 postcards to mail out to your future clients/customers!

Other ways to use these 5,000 postcards if you're the lucky winner? Bring them to networking events (they make a bigger statement than a business card), pass them out at your booth during the next trade show or create invitations promoting your next event. The marketing opportunities with these custom postcards are limitless so what are you waiting for? Click here to enter to win!

How to Identify Your Target Market

The best dart players hit bullseyes; the best marketers hit their target market. This seems simple, but in marketing, the target market can span the spectrum of small, to wide, to even (believe it or not) nothing at all! Before any campaign, it’s critical to examine who your target market is to achieve the results for which you are looking. Be prepared to hit your next campaign spot on. Here are 10 questions that can help you determine whether you have a target market and what it is: http://www.entrepreneur.com/article/226360.

Direct Mail Continues to Be an Effective Marketing Tool

Like the color black and a good pair of blue jeans, some things never go out of style, just like direct mail. In fact, despite the age of digital marketing and advanced technologies, the direct mail business is expected to grow 1.4% annually for the next five years to $13.8 billion, according to IBISWorld's “Direct Mail Advertising in the U.S.” October 2012 research report. Much of this growth is due to the continued merging of digital and physical advertising. For instance, with digital tools, direct mailers can be organized, personalized, delivered, and tracked better than ever.

While direct mailers may never go out of style, the digital landscape is changing some of the direct mail “rules” and strategies. Here are 10 good tips to keep your digital mail campaigns fresh and effective: http://www.dmnews.com/direct-mail-evolved/article/280361/#.

Product of the Month

We've all seen vehicles driving down the street with a promotion slapped on or wrapped around it, but have you ever thought to yourself "I should do that!"? You're already driving so you might as well turn your car into a moving advertisement for your business.  Here at Minuteman Press we are more than just your printer.  Yes, we are happy to print your business cards, but more importantly, we want to help you market your business effectively and we do that by offering you a variety of marketing solutions no matter what your budget.  

As you can see, this month, we're featuring our car magnets!  We invite you to come in and speak with us about your marketing needs so that we can determine what may be a good fit for your business. 

To take advantage of this amazing offer, please call 561.392.8626 and mention this blog post to receive the 25% off!  

Cutter & Buck: Hot Summer Savings!

Cutter & Buck, the upscale golf and sports apparel company, has a sale on many of its popular styles. Clique, Cutter & Bucks’ value priced line is also included in the sale. Stock is limited so place your order today! (Please note that these prices do not include decoration/logo embroidery).

For more information please contact Lynn Kelin at lynnk@minutemanpress.com or call 561.392.8626. Click here to view the entire catalog.  

Buy Local. Buy Chamber

Last week my wife Lise and I had the pleasure of receiving the Small Business Leaders of the Year Award from the Greater Boca RatonChamber of Commerce.  We love being involved in our community and were filled with emotion as our family, friends, clients and fellow business leaders congratulated us.

Being a business owner is not easy and there are many challenges along the way, but being in a position to create jobs and work with other business professional every day to help them build their business is one of the most rewarding experiences.

After receiving this great honor last week, I ended my speech with the simple words “Buy Local. Buy Chamber.”  We live in an amazing community and it is up to us to support and help each other grow our businesses so that our community continues to thrive.  I believe in buying local and in being involved in our community.

Did you know that:

• For every $100 spent at a locally-owned business, $68 stays in the local economy compared to only $43 if spent at a national chain. 
• Small businesses are the largest employer in North America 
• Hometown entrepreneurs contribute up to 2.5 times as much to local nonprofits as chain stores.

For more fun facts, click here to check out this great article.

The bottom line is that we need to support each other.  I would like to thank each one of our clients for trusting us with their marketing efforts.  We love what we do and are grateful to be part of our community. 

10 Tips to Increase Your Small Business’s Visibility

As a small business in South Florida ourselves, we understand how challenging it can be to grow.  With limited marketing budgets, business owners need to decide how they can effectively increase their visibility in the marketplace to obtain new clients and customers. 

I recently read this great article, 10 Easy Small BusinessMarketing Tips for Increased Visibility and found it to be very interesting.  While all of the tips are valuable, I wanted to touch on the two that stood out most to me. 

The first happens to be #1: Be personal and authentic in your communication.  Whether you are working on a direct mail campaign or creating an effective social media strategy, your message needs to be simple, clear and authentic.  People do business with those that they know, like and trust and we like to be communicated with in a concise and casual way. 

The second tip I would highlight is #9: Partner with a charitable organization.  Being actively involved in your community is a great way to not only increase exposure, but also to make new friends and contacts.  We all know that word of mouth marketing is, and will always be the most effective type of marketing so choose a charity you love and get involved.

What do you think of this article?   Which of the ten tips do you like best?  Share below.  We’d love to get your thoughts.