Product of the Month

This month's Product of the Month is 2'x3' poster board!  We're so excited about it, we're even giving one away at the end of the week!  To register to win all you have to do is "Like" us on Facebook.  Winner will be announced on Friday, May 17th so "Like" us today and stay tuned! 

Are you building a brand your customers love and share? Check out 7 secrets of successful brands...which do you like best?

Every entrepreneur wants to build a brand that people talk about, love and share with their friends.  As a business owner in South Florida, it's up to you to create the kind of business that makes a difference in your customers' lives.  One of my favorite quotes is from Maya Angelou, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel."  Are you creating an experience for your customers and prospects that they will remember?  Entrepreneur magazine recently featured 7 brands that create that special "magic" (http://www.entrepreneur.com/article/226094) and have done an unbelievable job in branding their business.  

While there is nothing cookie cutter about creating an unforgettable brand, there are definitely some key ingredients that you can find in most of the brands that you probably love as much as the rest of the world.  Check out this great article The 7 Secrets of Successful Brands http://www.entrepreneur.com/article/226094 and find out how they have build successful businesses and created a brand worth sharing. 

Out of these seven secrets which do you like best?  Comment below and share your thoughts. 

Product of the Week: 8'x8' Step & Repeat Backwall

Ready for the spotlight to be on your business? Check out our product of the week! Order your custom step & repeat for your next event or showcase it in your office for all to enjoy!  It's great for special events, charity functions or even a conference.  

Adding a step & repeat to your event not only adds some fun "flare", but it also gives people the opportunity to take photos and post them onto their social sites and share their fun experience with their friends and colleagues.  Call today for additional information and to order your custom step & repeat today! 561. 392.8626. 

Creating a Clear Message and Brand

When someone thinks about your business, what is the first thing that pops into their head?  What words come to mind and how does it make them feel?  I work with business owners every day who are trying to get their message across in the most effective way and often times they don't realize it isn't as strong of a message as they think.   

I recently read an article on www.entrepreneur.com called The Secret to a Strong Branding Message? Focus.  It discusses how important it is for a businesses to create a clear message and brand and it shares four points to make sure your message will work when trying to connect with your audience.  The first is that your message needs to have an emotional and rational side.   

Click here to view the entire article and share your thoughts below.  Does your company have a clear message and brand?  How are you getting it out to your target audience on a regular basis? Comment below. 

Minuteman Press Boca Raton to Receive Small Business Leader of the Year Award

The Greater Boca Raton Chamber of Commerce announced that Minuteman Press Boca Raton will be receiving the Small Business Leader of the Year Award on May 17, 2013 at the annual Business Awards Luncheon.  This event celebrates entrepreneurs and business people who not only generate economic prosperity in our community, but also have a strong philanthropic involvement. 

The owners, Mike and Lise Orr are extremely excited about this great honor and are thrilled to be among the recipients.