Creating a Clear Message and Brand

When someone thinks about your business, what is the first thing that pops into their head?  What words come to mind and how does it make them feel?  I work with business owners every day who are trying to get their message across in the most effective way and often times they don't realize it isn't as strong of a message as they think.   

I recently read an article on www.entrepreneur.com called The Secret to a Strong Branding Message? Focus.  It discusses how important it is for a businesses to create a clear message and brand and it shares four points to make sure your message will work when trying to connect with your audience.  The first is that your message needs to have an emotional and rational side.   

Click here to view the entire article and share your thoughts below.  Does your company have a clear message and brand?  How are you getting it out to your target audience on a regular basis? Comment below.