5 Techniques for Transforming Packaging into Brand Loyalty

When it comes to catching customers' attention and keeping them loyal to your brand, the look of your product can be powerful! 72% of Americans say a product's packaging often influences purchases. 

Creating brand-consistent packaging for your products is a simple way to increase brand recall, develop a recognizable aesthetic for your company, and increase customer loyalty.

5 Strategies for Engaging Customer Packaging

Read on to learn different ways to bring fresh creativity to your packaging and use it as a tool for customer engagement! 

1. Keep Packaging Consistent 

Maintaining a uniform brand presentation can lead to a revenue increase of up to 33%.

So, when designing your product packaging and labels, stay consistent with your branding. Use the same font style on all your print materials and packaging, lean into your signature brand colors, and include your company logo.

The more often consumers see that color, font, and logo, the more recognition they'll have for your brand.

2. Packaging Gone Green

In recent years, customers have been increasingly aware of the environmental impact of their purchases, and your brand's sustainability can definitely influence its popularity.

71% of consumers say they are more likely to buy brands with paper or cardboard packaging that's sustainable, reusable, or recyclable. Switching up the material for your packaging can have a big payoff for customer loyalty.

3. Try Sensory Packaging 

By engaging their senses, draw in customers and get them curious about your company's products.

Use a printed tissue paper insert to add a scented feature to your packaging or create a cutout window so customers can touch or see the product inside. 

You could even incorporate 3D features into your packing with embossing or debossing words or your company's logo. 

Sensory options like these can create a more tangible, exciting experience for the customer while building trustworthiness and transparency, which is essential for brand loyalty.

4. It’s Not Just What’s on the Outside

Don't underestimate the inside of your packaging design!

Customers love the excitement and engagement of opening a product up, only to find another surprising detail inside. Don't shy away from bright colors and playfulness in your design, and think outside the box (or, rather, inside the box!) regarding how to utilize every inch of your package space.

For example, a package insert with a coupon for their next purchase or stickers with your logo or slogan can turn customers into loyal fans.

Customers remember brands that display unique characteristics the best- so allow your brand's personality to shine through by including a bold pattern, quirky message, or 3D detail inside your package.

5. Embrace the Product Itself 

If you're selling meat, incorporate the animal into the package's design- if your product is headphones, use music notes on your packaging.

Cookies could come in a box designed to look like an oven, or a cleaning product could come in a package with bubbles. 

Simple and effective aesthetic references to the product on your packaging will help customers instantly connect with your brand! They'll know from just a glance at the container that your company will deliver a product that meets their needs.

Using these ideas to create new, innovative packaging for your company is made easy by collaborating with our team, where we deliver high-quality print solutions for all your business's needs! Reach out to us on our website today!

Print Marketing Design: Using Color to Stand Out

“Colors, like features, follow the changes of the emotions.” - Pablo Picasso

Using color is as important as the words in your print marketing, if not more important. Color can not only attract customers to read and engage with your marketing, but it can also enhance or connect a certain mood or emotion to your business.

There have been many studies throughout the years about the power of color choice and the psychology behind it all. Stand out with your printed marketing and make a splash with thoughtful color choices that promote your business in its best light. 

The Psychology of Colors

Choosing the right color for the emotion or mood you want to convey is essential to every business. Consider the following colors and moods or emotions they enhance and whether or not they would compliment your business or detract from its core.

Red: Excitement, Passion, Anger

Did you know that hunger is enhanced at the sight of red? 

Many popular restaurants capitalize on branding and decorating with red to encourage customers to eat more.

Blue: Calm, Peaceful, Trust

Banks often use the color blue in their logo to assure customers they are trustworthy and have a calming presence.

Green: Nature, Growth, Optimistic 

Many technology companies use the color green to invoke feelings of optimistic growth and change.

This connection of green with growth parallels green pastures and fields in nature, how people typically connect green with the natural world’s growing plants.

Attract and retain attention with your customized print marketing designs and embrace the power of color! Connect with one of our local experts today to collaborate on color choices for your print marketing design to best promote your business! 

3 Inspiring Ways to Promote Your Offer Using Print + Digital

Reaching your ideal audience while remaining mindful of the bottom line seems like the dream in marketing. By fusing print and digital marketing to promote your offers, customers will benefit from better communication and accessibility to your business.

Working together with online platforms can be instrumental in publicizing your content in a relatable and current way.

Today’s marketplace is increasingly online, which means businesses need to think outside the box when it comes to marketing and promoting their business to potential customers.

3 Creative Ways to Showcase Your Business Utilizing Print and Digital

Branding your company to a broader audience on multiple platforms can be intimidating, but with a few simple and energizing ideas, you will surely gain traction with today’s customers.

1) Use a QR code on your posters and flyers

A QR code is a type of barcode that smartphone cameras can read easily.

Once scanned, the camera will open up the designated website. This ability to get a potential customer directly to your website without typing in the website is both simple and effective.

There are many free QR code generators available. Customers will appreciate the easy access to your website and the ease of saving it onto their phone for reference later. Additionally, QR codes simplify posters and flyers by not having extra words weighing down or busying the overall aesthetic. 

2) Connect your social media to printed materials for deals

Don’t let your social media and printed marketing be islands; make them complement each other.

One application is to include an insert in your product packaging that encourages customers to post their purchase to their social media and tag your business or use a specific hashtag. Once the customer posts with the specific hashtag, you will send them a discount code for a future purchase.

This strategy uses customers as ambassadors online for you while also drawing them into stores to purchase a product. Connect your customers to your online presence to grow your digital content and familiarize customers and future customers with your business.

3) Merge your physical mail and email customers

On your physical mailers, have an option for customers to sign up for your email list.

This will give you flexibility and another platform to showcase your materials. Additionally, having customers subscribe to your emails will increase awareness of your current and upcoming deals and more.

Today’s marketplace is ever-changing and increasingly digital, so ensure your business stands out on digital and print platforms. Digital and print marketing do not need to be mutually exclusive. Contact us today to unite your online and printed materials to meet your company’s unique needs.

Driving Foot Traffic: 9 Offline Marketing Strategies for Brick and Mortar Stores

As the retail landscape evolves, a well-conceived offline marketing strategy remains critical for attracting and retaining customers in brick-and-mortar stores.

To achieve this goal, a well-crafted offline marketing strategy is essential. 

Harness the Power of Offline Marketing to Improve Foot Traffic to Your Business

Here are ten strategies to help you drive foot traffic into your store.

Have a Clear Brand Voice

Your brand voice sets you apart from other businesses.

Establishing and maintaining a consistent tone of voice will help customers recognize your store.

Host Events

Promote events within your store to get people in the door.

Try hosting workshops, classes, or community-oriented activities like movie nights or local artists' exhibitions.

Join Local Organizations

Get involved in your local community by joining organizations and networking with other businesses.

This will help you drive foot traffic to your store and increase your visibility within the community.

Run Contests & Giveaways

A great way to attract people to your store is by running contests or giveaways.

Include promotional information with each prize to help spread the word about your store.

Create Loyalty Programs

Offering discounts and rewards for loyal customers is a great way to build customer loyalty and encourage repeat business.

Send Out Promotional Flyers

Reach out to customers by sending physical mailers with promotional offers or coupons.

You can also distribute flyers at local events or post them in strategic locations in the community.

Offer Discounts & Incentives

Offering discounts or incentives can effectively drive foot traffic into your store.

Consider offering student or senior citizen discounts or even a buy-one-get-one special.

Invest in Local Advertising

Invest in local advertising, such as radio spots, billboards, and signage.

This will help to increase the visibility of your store and attract customers.

Focus on Customer Service

Excellent customer service is critical to successful retail marketing.

Ensure you provide a positive experience for all your customers so they will want to return. 

Boost Your Business' Foot Traffic with Print!

Are you looking for ways to draw more customers into your brick-and-mortar store? 

Print marketing can be a powerful tool in driving foot traffic, as it's tangible, cost-effective, and can reach a broad audience. 

Consider using print to increase foot traffic into your store: 

• Place print advertisements in local newspapers, magazines, and other publications.


• Create attractive brochures or flyers that highlight your store's products and services.


• Hang posters or banners at busy intersections or high-traffic areas.


• Decorate store windows with colorful displays that draw attention to the store.


• Invest in direct mail campaigns to target local customers with promotional offers or coupons.


• Offer discounts for customers who bring in cut-out ads from magazines or newspapers.


• Place outdoor signage with your store's logo and contact information near high-traffic areas like highways, shopping malls, and airports.


• Distribute postcards to customers in the area with information about your store and promotional discounts.

Now is the time for your business to benefit from offline marketing strategies. Start by establishing a clear brand voice, getting involved in local organizations, and creating attractive print materials that promote your store.

With consistent effort and the right approach, you can build an offline marketing plan that is sure to draw customers into your store. 

Contact us today to get started!

Driving Foot Traffic: 9 Offline Marketing Strategies for Brick and Mortar Stores

As the retail landscape evolves, a well-conceived offline marketing strategy remains critical for attracting and retaining customers in brick-and-mortar stores.

To achieve this goal, a well-crafted offline marketing strategy is essential. 

Harness the Power of Offline Marketing to Improve Foot Traffic to Your Business

Here are ten strategies to help you drive foot traffic into your store.

Have a Clear Brand Voice

Your brand voice sets you apart from other businesses.

Establishing and maintaining a consistent tone of voice will help customers recognize your store.

Host Events

Promote events within your store to get people in the door.

Try hosting workshops, classes, or community-oriented activities like movie nights or local artists' exhibitions.

Join Local Organizations

Get involved in your local community by joining organizations and networking with other businesses.

This will help you drive foot traffic to your store and increase your visibility within the community.

Run Contests & Giveaways

A great way to attract people to your store is by running contests or giveaways.

Include promotional information with each prize to help spread the word about your store.

Create Loyalty Programs

Offering discounts and rewards for loyal customers is a great way to build customer loyalty and encourage repeat business.

Send Out Promotional Flyers

Reach out to customers by sending physical mailers with promotional offers or coupons.

You can also distribute flyers at local events or post them in strategic locations in the community.

Offer Discounts & Incentives

Offering discounts or incentives can effectively drive foot traffic into your store.

Consider offering student or senior citizen discounts or even a buy-one-get-one special.

Invest in Local Advertising

Invest in local advertising, such as radio spots, billboards, and signage.

This will help to increase the visibility of your store and attract customers.

Focus on Customer Service

Excellent customer service is critical to successful retail marketing.

Ensure you provide a positive experience for all your customers so they will want to return. 

Boost Your Business' Foot Traffic with Print!

Are you looking for ways to draw more customers into your brick-and-mortar store? 

Print marketing can be a powerful tool in driving foot traffic, as it's tangible, cost-effective, and can reach a broad audience. 

Consider using print to increase foot traffic into your store: 

• Place print advertisements in local newspapers, magazines, and other publications.


• Create attractive brochures or flyers that highlight your store's products and services.


• Hang posters or banners at busy intersections or high-traffic areas.


• Decorate store windows with colorful displays that draw attention to the store.


• Invest in direct mail campaigns to target local customers with promotional offers or coupons.


• Offer discounts for customers who bring in cut-out ads from magazines or newspapers.


• Place outdoor signage with your store's logo and contact information near high-traffic areas like highways, shopping malls, and airports.


• Distribute postcards to customers in the area with information about your store and promotional discounts.

Now is the time for your business to benefit from offline marketing strategies. Start by establishing a clear brand voice, getting involved in local organizations, and creating attractive print materials that promote your store.

With consistent effort and the right approach, you can build an offline marketing plan that is sure to draw customers into your store. 

Contact us today to get started!